Ratan Textiles has been a name to reckon with in the field of block-printing. For the last 30 years, they have been synonymous with design, producing the finest textile and paper products. A renewed focus on marketing and presence across the country warranted a re-branding exercise as the existing identity was not in sync with the product experience.

Re-christened as 'Ratan Jaipur' to reflect the brand's lineage, a fresh brand identity was worked on. An indepth study of the printing process and the traditional motifs used in the designs, led to the creation of the new logo for Ratan. Additionally, earthy colours were used to bring out the association with ethnic Rajasthan and the use of organic colours by the company.