Ceaselessly pursue excellence in all aspects of work ― product, process and service.
Display utmost professionalism towards clients' businesses, and stand by whatever we feel is good for them. Resist the temptation to please the client for short-term benefits.
Respect all clients, colleagues, associates and suppliers irrespective of apparent seniority or hierarchy.
Strive for constant growth of all team-members and associates in terms of skills, knowledge, and responsibilities. Learn and grow every day.
Look at work and professional activity as a means to goodwill, fulfillment, good health and a good personal life. Working merely for financial gains takes away all happiness from work; and from life.